Taco Bell opened its first high-tech restaurant location in Brooklyn Park, Minnesota, under its new Defy concept, which aims to reduce service times to two minutes or less while providing a fun, easy and seamless drive-thru experience.
The two-story location, which broke ground summer 2021, features four drive-thru lanes, digital check-in screens for mobile order customers’ unique QR codes, two-way audio and video technology for customers to talk to Taco Bell employees and a proprietary vertical lift designed by Minneapolis-based Vertical Works Inc. to transport customers’ favorite menu items.
Three of the Defy concept lanes will be dedicated to mobile and third-party delivery orders. Meanwhile, the fast food chain’s fourth new lane will be dedicated to customers looking for the traditional drive-thru experience.
The location will be operated by local franchisee Border Foods, which has more than 230 Taco Bell locations across the Upper Midwest.
Wayne joined the project with our long time partner, Border foods.